ONLINE COMMUNITIES AND PROPRIETARY PANELS


The demand for market research online communities and proprietary panels is growing rapidly. Organizations are engaging with customers and prospects to generate new ideas, build loyalty, evaluate positioning and advertising, and identify emerging trends. The ability to obtain these key insights (at lower cost than ever before) is a key driver for these new approaches.

Web 2.0 technologies and advances in social networking (such as instant messaging, blogging, and posting of digital photos / video) create multi-level interaction with key audiences that has not been possible before. Whether listening or participating, the opportunity for clients to develop new insight is substantial.

Building and managing these innovative market research resources can be challenging, and requires the right mix of expertise and support. MRops has years of experience in this area, combined with hands-on knowledge of the best tools and strategies.

MR-Communities and MR-Panels

Whether your priority is qualitative feedback or quantitative analysis among a designated group of participants, our solution can meet your needs. MRops tools empower clients to rapidly collect both qualitative and quantitative data on a single research platform.

Our unique and flexible solution enables us to collaborate using the same set of research tools, dividing labor so our clients can focus on value-add tasks while leaving the rest to us.

Our key areas of expertise include the following:

• Both “open” and “closed” qualitative market research online communities
• Client-branded and non-client-branded quantitative proprietary panels
• Both B2B and consumer audiences
• Mixed-methodology recruitment and international scopes
• Retention and replenishment strategies
• Integration with our in-house B2B, Healthcare, and International expertise
  

The MRops team can help you develop and/or manage your program, depending on your particular needs:

• Up-front design and strategy
• Recruitment
• Sample acquisition and management
• Basic forum moderation and discussion “policing”
• Online survey programming
• Project management
• Updating of site content, including blogs and video
• Online reporting
• Text mining and “mental mapping” tools
• Tabulation and data exports
  

Advanced qualitative and quantitative reporting applications simplify data analysis and interpretation.

Our tools are designed to enable clients to “start small,” and grow the solution (and involvement) over time. We can develop a solution to meet your specific needs.

To learn more about MR-Communities and Panels, contact us today.