Mystery shopping
MRops offers full service mystery shopping capabilities.
- Consulting with program creation to meet the individual needs of each client.
- Survey design, including integration with other data streams where appropriate.
- Developing program guidelines.
- Developing scenarios, schedules, rotations, and shopper demographics.
- Field execution.
- Full access to all data and reports online via our web based reporting tool.
Our team has been in the mystery shopping industry for nearly 20 years. Our experience crosses many industries and has been utilized for various purposes, including:
- Assessment of the customer experience at the point of sale.
- Sales assessments including both the content and delivery of information to the customer.
- On site audits - pricing, positioning, point of sale, promotions.
- Competitive intelligence –including all of the above information for each client’s unique competitive set.
We are able to design and execute programs that require high levels of customization and tight turnaround times - all with the same attention to quality necessary to deliver the final
product.
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