consumer

MRops has a full range of survey and reporting tools to address Consumer oriented market research needs.  From concept testing to IHUT’s, from line optimization to shelf testing –  MRops will improve the respondent’s survey experience and deliver high quality data and strong response rates.

With access to over 15 million consumers around the world, we specialize in blending the best samples allowing us to target hard to reach and low incidence groups.  We also have the ability to collect census balanced samples based on numerous census criteria to provide the sample diversity required for segmentation and market sizing research.

Our survey scripting teams have a vast amount of experience programming surveys of all sizes and complexity.  These skills allow us to handle any project from simple concept tests to longer, more complex segmentation and discrete choice exercises.

Finally, our real-time reporting solutions allow you to chart, graph, and stat test on the fly, so that you can concentrate on adding valuable and actionable insights for your internal and external clients.