mobile

Mobile market research is really not something new – it has been around for over 10 years primarily using SMS and WAP on first generation mobile phones. The rapid adoption of smart phones is quickly changing how we think about mobile data collection and creating new opportunities for our industry.

MRops measured the number of survey respondents that attempted to complete our surveys on mobile devices. During first quarter 2011, 2% of our respondents that were invited to take a survey attempted to take the survey on a mobile device. We are projecting that this number will increase rapidly over the next 18 months particularly among younger audiences as well as in emerging markets.

Our Approach

  • One survey, any device (pads, smart phones, laptops, desktops, etc.). MRops has developed technology that identifies the device type that the respondent is attempting to complete the survey on.
  • Based on the device type, we can present the respondent with a traditional survey or a shorter survey of key questions that has been designed and formatted specifically for mobile users.
  • Our mobile data collection solutions do not require the respondent to download an application allowing us to deploy surveys to a larger universe.
  • Data can be analyzed in aggregate or by device type.

For more information, please contact Bob Hettel.

Benefits