sampling

Sample management is now more complex than ever in the market research industry. The emergence of new sampling methodologies such as river, the abundance of sample sources, as well as the reality of fraudsters have created new and unique challenges.

Given that marketers rely on survey results to make major business decisions, you need to have confidence that the respondents that complete your surveys accurately represent the universe you are targeting. Therefore you have probably thought about…

• When should I use river sampling vs. panel?
• Should I build a private community?
• Can I blend sample sources and not worry about duplicate respondents?
• Can I source sample from social networking sites?
• How do I verify that the respondent is who they say they are?

MRops Approach

Our team of market research sample experts bring a tremendous amount of online and offline sample proficiency in-house. Under the direction of our President, Jeff Mattes, we have developed progressive sampling approaches designed to deliver the highest quality sample available.

• Unbiased
  Since we don’t own our own sample sources, MRops is one of the only companies that truly can be unbiased when it comes to selecting the right sample source for your project.
• Transparent
  There is no smoke and mirrors. We are fully transparent in how we are sourcing our sample for your projects.
• Technology
  MRops has invested heavily in technologies to manage the sample process with automated systems in place to identify duplicates and identify fraudulent respondents before they complete your survey.
• Competitive
  We have negotiated volume-based agreements with many of our sampling partners.

For more information on our sampling capabilities, please contact Jeff Mattes

Our Sample Sources

• We use over 40 different sample sources around the world
• Combination of panel, river, list, telephone and social networking sampling sources
• Each source has been screened and validated by MRops
• Expertise in targeting low incidence audiences including b2b professionals, physicians, patients and consumers
• For hard-to-reach audiences, we have the technology to blend sample sources increasing project feasibility, representation and reducing field time
• Ability to recruit and manage private communities on behalf of our clients

Sample Quality

By having full control of both sample management and survey programming on all of our projects, we are one of the few companies that can actually measure and manage both sample and data quality. We have developed and implemented a multi-layered quality management system to improve the reliability and accuracy of the data that we collect on behalf of our clients. Using a combination of sample management best practices, respondent verification, data cleaning and technology controls, MRops identifies and weeds out professional respondents and outliers from your data.

• Digital Fingerprinting
• Geo Location Verification
• Fraud Profiling
• Incidence Checking
• Speeding
• Straight-Lining
• Outliers
• Data Logic and Survey Traps

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